this is the other thing from our point of view - if our TF2 servers are branded 127001.org, they're always empty (probably because we're all in the NE server instead

) so we might as well not have them. Since we
are always in NE servers, we might as well have our server being used for whatever NE needs - even if it's not a game we personally play a lot - and get used, rather than stay empty. This is why at the moment we've got 12 public left4dead servers up - all we get out of that is our banner gets seen, but at least the server gets used.
(we
do use our server, but for low-bandwith-and-CPU stuff like our websites, our email, our VPN, our IRC proxies etc. rather than gaming)